Google Analytics + AgentZap
Get the complete picture of your marketing performance. Track AI call conversions alongside your web analytics in GA4.
Powerful Analytics Integration Features
Everything you need to track and attribute phone conversions.
Call Conversion Tracking
Track phone calls as conversions in Google Analytics alongside web events.
Source Attribution
See which marketing channels drive the most valuable phone calls.
Appointment Events
Track appointment bookings as custom events in GA4.
Revenue Tracking
Attribute revenue to phone calls for complete ROI measurement.
Audience Building
Create audiences based on call behavior for remarketing.
Custom Reports
Build custom GA4 reports combining web and call data.
How It Works
Connect Google Analytics in three simple steps
Enter GA4 ID
Add your Google Analytics 4 measurement ID to AgentZap.
Configure Events
Choose which call events to track as GA4 conversions.
Track Calls
See phone conversions in your Google Analytics reports.
Perfect For Your Team
See how teams use AgentZap + Google Analytics
Marketing Teams
Measure true campaign ROI including phone conversions from ads.
Lead Generation
Track which landing pages and campaigns generate the most calls.
E-commerce
Understand the role phone calls play in the purchase journey.
Service Businesses
Optimize marketing spend by tracking call-based conversions.
Works With Your Other Tools
AgentZap integrates with 20+ popular business applications
Ready to Track Your Call Conversions?
Get complete marketing attribution with Google Analytics integration.