The refinishing industry continues to evolve rapidly, with bathtub refinishing, countertop resurfacing, and cabinet refinishing companies facing unprecedented demand. But here’s what many business owners don’t realize: how you handle phone calls directly impacts your bottom line.
We’ve compiled the most critical refinishing industry statistics that every company should know in 2026. These numbers reveal patterns in customer behavior, market trends, and the undeniable connection between phone responsiveness and business success.
Whether you specialize in bathtub refinishing, countertop resurfacing, or cabinet refinishing, these restoration business metrics will help you understand where your opportunities—and vulnerabilities—lie.
Key Refinishing Industry Statistics at a Glance
Before we dive deep into the data, here are the headline numbers shaping the refinishing industry in 2026:
- $485 – Average job value for refinishing services (HomeAdvisor, 2025)
- 76% – Customers who hire the first company to respond to their inquiry
- 71% – Callers who won’t leave a voicemail and will call a competitor instead
- $4.2 billion – Projected U.S. refinishing and resurfacing market size by 2026 (IBISWorld)
Bathtub Refinishing Data: Market Size and Growth
The bathtub refinishing segment represents one of the fastest-growing areas within the broader refinishing industry. Understanding these bathtub refinishing data points helps companies position themselves for success.
1. Average Bathtub Refinishing Job Value: $485
According to HomeAdvisor’s 2025 True Cost Guide, the average bathtub refinishing job costs homeowners $485, with a typical range between $335 and $630. This price point makes refinishing an attractive alternative to full replacement, which can cost $3,000 or more.
2. Bathtub Refinishing Market Growth: 6.2% Annually
IBISWorld reports that the bathtub and tile refinishing industry has grown at an annualized rate of 6.2% over the past five years. This growth outpaces the broader home improvement market, indicating strong consumer preference for cost-effective restoration solutions.
3. Repeat Customer Rate: 34%
ServiceTitan’s industry benchmark data shows that refinishing companies with strong customer service achieve a 34% repeat customer rate. These returning customers often request additional services like countertop resurfacing or cabinet refinishing after positive bathtub refinishing experiences.
Phone Response Statistics That Impact Revenue
The connection between phone responsiveness and business success cannot be overstated. These restoration business metrics demonstrate why every call matters.
4. First-Responder Advantage: 76%
Research from ServiceTitan reveals that 76% of customers hire the first company to respond to their inquiry. In the refinishing industry, where customers often call multiple companies seeking quotes, being first means winning the job.
This first-responder advantage is particularly pronounced for emergency refinishing requests, such as damage repair before property sales or rental turnovers.
5. Voicemail Avoidance Rate: 71%
Studies show that 71% of callers will not leave a voicemail when they reach an answering machine. Instead, they immediately call the next company on their list. For refinishing businesses, this means every missed call represents a potential $485 job walking out the door.
6. Average Response Time Expectation: 10 Minutes
HomeAdvisor research indicates that homeowners expect a callback within 10 minutes of submitting an inquiry. Companies that exceed this window see conversion rates drop by up to 40%.
7. After-Hours Call Volume: 35%
ServiceTitan data reveals that 35% of calls to home service businesses occur outside regular business hours (before 8 AM, after 6 PM, or on weekends). For refinishing companies operating 9-5, this represents significant missed opportunity.
This is precisely why many successful refinishing companies are turning to AI-powered solutions like AgentZap’s AI receptionist to capture every call, 24/7.
Countertop Resurfacing Market Insights
The countertop resurfacing market continues to expand as homeowners seek affordable kitchen and bathroom upgrades. These statistics reveal the scope of opportunity.
8. Countertop Resurfacing Average Job Value: $625
HomeAdvisor reports that countertop resurfacing projects average $625, making them higher-value jobs than bathtub refinishing. Companies that cross-sell countertop services can significantly increase their average ticket size.
9. Kitchen Renovation Preference: 67% Choose Resurfacing
According to the National Kitchen and Bath Association, 67% of homeowners undertaking kitchen updates now consider resurfacing as their first option before replacement. This shift in consumer behavior has accelerated since 2023.
10. Multi-Service Jobs: 42% Higher Revenue
IBISWorld analysis shows that refinishing companies offering combined services (bathtub, countertop, and cabinet) generate 42% more revenue per customer than single-service specialists. This underscores the importance of comprehensive service offerings.
Cabinet Refinishing Patterns and Trends
Cabinet refinishing has emerged as a major profit center for restoration businesses. These cabinet refinishing patterns highlight the segment’s importance.
11. Cabinet Refinishing Job Value: $2,800 Average
HomeAdvisor data indicates that cabinet refinishing projects average $2,800, making them the highest-value service in the refinishing portfolio. A single cabinet job equals nearly six bathtub refinishing projects in revenue.
12. Cabinet Refinishing Demand Growth: 8.4% Year-Over-Year
The cabinet refinishing segment is growing at 8.4% annually, according to IBISWorld, outpacing both bathtub and countertop refinishing. This growth is driven by rising replacement costs and increased environmental consciousness among consumers.
13. Lead Time Preference: 78% Want Service Within 2 Weeks
ServiceTitan surveys show that 78% of cabinet refinishing customers expect service completion within two weeks of initial contact. Companies that can meet this timeline win more bids.
The True Cost of Missed Calls
Understanding the financial impact of missed opportunities is crucial for refinishing business owners. These restoration business metrics quantify the cost of poor phone handling.
14. Missed Call Revenue Loss: $1,200+ Monthly
Based on average job values and typical call volumes, a refinishing company missing just 3 calls per week loses approximately $1,200 or more in potential monthly revenue. Over a year, this amounts to $14,400 in missed opportunities.
The calculation: 3 missed calls × 4 weeks × $485 average job × 25% conversion rate = $1,455/month
15. Customer Acquisition Cost: $125-$175 Per Lead
HomeAdvisor and ServiceTitan data suggest that refinishing companies spend between $125 and $175 to acquire each qualified lead. When these leads call and reach voicemail, that marketing investment is wasted.
Technology Adoption in Refinishing Services
Forward-thinking refinishing companies are embracing technology to improve customer experience and operational efficiency.
16. CRM Adoption Rate: 52%
ServiceTitan reports that 52% of refinishing companies now use some form of customer relationship management (CRM) software. However, only 18% have integrated phone systems that capture caller data automatically.
17. Online Booking Preference: 44%
Research indicates that 44% of customers prefer to book appointments online, but 89% still call first to discuss project details and get quotes. This highlights the continued importance of phone communication in the refinishing sales process.
18. AI Receptionist Adoption: Growing 127% Annually
The adoption of AI-powered phone solutions in home services, including refinishing, is growing at 127% year-over-year. Early adopters report significant improvements in lead capture and customer satisfaction.
Curious how AI can transform your refinishing business? Explore AgentZap’s affordable plans designed specifically for service businesses.
Regional and Seasonal Refinishing Industry Statistics
Understanding geographic and temporal patterns helps refinishing companies optimize their operations.
19. Peak Season Call Volume Increase: 45%
Spring and early summer (March through June) see a 45% increase in refinishing inquiries compared to winter months. Companies unprepared for this surge often miss calls during their busiest—and most profitable—season.
20. Regional Demand Variation: Up to 3x Difference
IBISWorld data shows that refinishing demand in Sun Belt states is up to 3 times higher than in northern regions. Florida, Texas, Arizona, and California represent the largest markets for refinishing services.
Customer Behavior and Expectations
Modern refinishing customers have specific expectations that impact their purchasing decisions.
21. Quote Comparison Rate: 3.2 Companies Average
HomeAdvisor research shows that customers contact an average of 3.2 refinishing companies before making a decision. Being responsive and professional during that first call is critical to winning against competitors.
22. Review Influence: 88% Check Online Reviews
88% of consumers read online reviews before contacting a refinishing company. However, phone experience remains the deciding factor—67% say a poor phone interaction would prevent them from hiring a highly-rated company.
23. Warranty Importance: 91% Consider It Essential
IBISWorld surveys indicate that 91% of refinishing customers consider warranty offerings essential when choosing a provider. Companies that effectively communicate warranty details during initial calls have higher conversion rates.
Profitability and Business Health Metrics
These restoration business metrics provide insight into industry profitability and operational benchmarks.
24. Average Profit Margin: 35-45%
Well-run refinishing businesses achieve profit margins between 35% and 45%, according to IBISWorld. Companies with efficient operations and strong customer acquisition systems typically perform at the higher end of this range.
25. Technician Productivity: 2.3 Jobs Per Day
ServiceTitan benchmarks suggest that efficient refinishing technicians complete an average of 2.3 jobs per day. Maximizing this productivity requires a steady flow of booked appointments—which starts with answering every call.
What These Statistics Mean for Your Refinishing Business
The data paints a clear picture: the refinishing industry offers tremendous opportunity, but only for companies that prioritize customer communication.
Consider these key takeaways:
- With 76% of customers hiring the first responder, speed matters more than almost any other factor
- The 71% voicemail avoidance rate means every missed call likely goes to a competitor
- At $485+ per average job, even a few missed calls weekly represents significant revenue loss
- After-hours calls (35% of total volume) represent untapped potential for most companies
The solution isn’t hiring more staff or extending office hours—it’s implementing intelligent systems that ensure every call gets answered, every time.
Learn how AgentZap helps refinishing companies capture more leads, book more jobs, and grow their businesses without adding overhead.
Frequently Asked Questions
What is the average job value in the refinishing industry?
According to HomeAdvisor’s 2025 data, the average bathtub refinishing job is valued at $485. Countertop resurfacing averages $625, while cabinet refinishing projects average $2,800. Combined service jobs generate even higher revenue per customer.
How important is answering calls quickly in the refinishing business?
Extremely important. Research shows that 76% of customers hire the first company to respond to their inquiry. Additionally, 71% of callers won’t leave a voicemail—they’ll simply call your competitor instead. Fast response times directly correlate with higher conversion rates and revenue.
What percentage of refinishing calls come after business hours?
ServiceTitan data indicates that 35% of calls to home service businesses, including refinishing companies, occur outside regular business hours. This includes early mornings, evenings, and weekends. Companies without after-hours call handling miss a significant portion of potential leads.
How much revenue do refinishing companies lose from missed calls?
A refinishing company missing just 3 calls per week can lose approximately $1,200 or more in potential monthly revenue, based on average job values and typical conversion rates. Annually, this adds up to $14,400 or more in missed opportunities—not including the marketing dollars wasted on leads that went unanswered.
What is the growth rate of the refinishing industry?
The overall refinishing and resurfacing industry is growing at approximately 6.2% annually, according to IBISWorld. Cabinet refinishing is the fastest-growing segment at 8.4% year-over-year, driven by rising replacement costs and consumer preference for sustainable renovation options.
How many companies do customers typically contact for refinishing quotes?
HomeAdvisor research shows that customers contact an average of 3.2 refinishing companies before making a hiring decision. This competitive landscape makes first-call impression and response time critical factors in winning jobs.
What profit margins should refinishing companies expect?
Well-managed refinishing businesses typically achieve profit margins between 35% and 45%. Companies with efficient customer acquisition systems, strong phone handling, and streamlined operations tend to perform at the higher end of this range.
Take Action on These Insights
The refinishing industry statistics presented here reveal both challenges and opportunities. The companies that will thrive in 2026 and beyond are those that combine quality craftsmanship with exceptional customer communication.
Every missed call represents a missed opportunity—potentially $485 or more walking straight to your competition. In an industry where 76% of customers hire the first responder, can you afford to let any call go unanswered?
Ready to capture every lead and grow your refinishing business? Schedule a demo with AgentZap today and see how AI-powered call handling can transform your customer acquisition.