Real Estate Team Captures 3x More Listing Leads
Speed-to-lead gives agents an unfair advantage
The Challenge
Apex Realty Group, a top-performing real estate team in Phoenix, was losing leads to faster-responding competitors. In real estate, the agent who responds first wins the client—and their agents were often in showings when calls came in.
“Speed to lead is everything in this business,” explains team lead Marcus Thompson. “We were getting leads from Zillow and Realtor.com, but by the time we called back from a showing, the prospect had already talked to three other agents. We needed to be first, every time.”
The Solution
Apex Realty implemented AgentZap as their first line of contact for all incoming leads. The AI receptionist answers calls instantly, qualifies buyers and sellers, and schedules showing appointments directly into agents' calendars.
The system captures essential information like property preferences, budget range, and timeline, then immediately texts the assigned agent with lead details. For hot leads, AgentZap can patch calls directly to available agents.
“Every lead gets a response in under 30 seconds now. Our conversion rate doubled because we're always first to respond. AgentZap pays for itself with just one extra closing per month—we're getting 18 more per year.”
The Results
Within 6 months of implementing AgentZap, Apex Realty Group saw transformative growth:
- 3x more listing leads captured with instant response to all inquiries
- Under 30-second response time giving them first-mover advantage
- 18 additional closings per year worth over $180,000 in commissions
- Agents stay focused on showings without missing opportunities
The team has since expanded from 5 to 9 agents, all supported by the same AgentZap system that handles their growing lead volume.
Features Used
About Apex Realty Group
Apex Realty Group is a top-performing real estate team serving the Phoenix metropolitan area since 2017. With 9 licensed agents specializing in residential sales, they've helped over 400 families find their dream homes and consistently rank in the top 5% of Arizona real estate teams.
Ready to Capture More Leads?
Join Apex Realty and hundreds of other real estate professionals using AgentZap to respond first and win more clients.