Gym Signs 40% More Members with AI Receptionist
Every inquiry gets a response, even during peak hours
The Challenge
FitZone Fitness, a boutique gym in Nashville, was losing potential members to gyms that responded faster. When someone decides to join a gym, they're motivated in that moment—but if they can't get information quickly, they move on to the next option.
“During peak hours, our staff is focused on members on the floor,” explains owner Jake Morrison. “We couldn't always answer calls from prospects, and by the time we called back, they'd already signed up somewhere else or lost motivation.”
The Solution
Jake implemented AgentZap to handle all incoming membership inquiries. The AI receptionist answers questions about membership options, class schedules, amenities, and pricing—then schedules tours and trial sessions.
The system captures prospect information and sends it to the sales team for follow-up. For existing members, AgentZap handles class bookings, schedule changes, and general questions without tying up front desk staff.
“We went from losing prospects during busy times to capturing every single one. AgentZap schedules tours around the clock, so when someone gets motivated at midnight to finally join a gym, we're there to help them take the next step.”
The Results
Within 4 months of implementing AgentZap, FitZone Fitness saw remarkable growth:
- 40% increase in new member sign-ups from faster inquiry response
- 15 hours saved weekly for front desk and sales staff
- 24/7 tour and trial scheduling capturing after-hours motivation
- Higher show rate for tours with automated reminders
FitZone is now planning to open a second location, confident they can handle the increased inquiry volume with the same system.
Features Used
About FitZone Fitness
FitZone Fitness is a boutique gym in Nashville, Tennessee, offering group fitness classes, personal training, and 24-hour access since 2019. With over 800 active members, they specialize in creating a welcoming, community-focused fitness experience with state-of-the-art equipment and diverse class offerings.
Ready to Sign More Members?
Join FitZone and hundreds of other fitness businesses using AgentZap to capture every prospect inquiry.