Carpentry Shop Books 60% More Consultations

The Challenge

Heritage Woodworks had built a stellar reputation for custom cabinetry, built-ins, and fine furniture in Portland. But with Michael and his team deep in the workshop running table saws and routers, answering phones was impossible. The noise alone made calls impractical, and stopping mid-project risked ruining precision work.

“Custom woodwork requires long conversations,” explains owner Michael Bergstrom. “People want to discuss wood species, joinery, finishes—it's not a quick call. But I couldn't stop in the middle of gluing up a panel to have a 20-minute phone consultation. By the time I called back at the end of the day, they'd already called another shop.”

The Solution

Michael implemented AgentZap to handle all incoming inquiries. The AI receptionist engages callers in detailed conversations about their custom woodwork needs—gathering information about project type, dimensions, wood preferences, style, timeline, and budget range.

For complex projects, AgentZap schedules in-person consultations at the shop showroom. For simpler inquiries, it captures enough detail for Michael to provide an accurate phone estimate. The system also answers questions about wood species, care instructions, and Heritage's portfolio of past work.

The Results

Within 60 days of implementing AgentZap, Heritage Woodworks saw meaningful growth:

• 60% more consultation bookings from calls that were previously missed
• 3x faster response time with instant engagement on every call
• $8,000 additional monthly revenue from new custom projects
• Craftsmen stay focused on precision work without phone interruptions

Heritage Woodworks has since hired an additional craftsman and expanded their showroom, with AgentZap continuing to handle all initial customer contacts.

Features Used