Solar Company Qualifies 70% More Leads

The Challenge

SunPeak Energy was growing fast in the Phoenix solar market, but their sales team was overwhelmed with unqualified leads. They were spending hours on consultations with renters, homeowners with shaded roofs, or people who weren't creditworthy—wasting valuable time that could be spent closing qualified deals.

“Solar has a long sales cycle, and every bad lead costs us real money,” explains CEO David Chen. “We were running 10 appointments a day but only closing 2. Meanwhile, hot leads were going cold because we couldn't get to them fast enough.”

The Solution

David implemented AgentZap to pre-qualify every incoming solar inquiry. The AI asks critical questions: Do they own their home? What's their average electric bill? Does the roof face south? What's their credit situation? Only leads that pass the qualification criteria get scheduled with sales reps.

For borderline leads, AgentZap collects information and flags them for follow-up nurturing campaigns. The system also answers common questions about solar incentives, financing options, and the installation process, educating prospects before they meet with sales.

The Results

Within 90 days of implementing AgentZap, SunPeak Energy saw dramatic improvements:

• 70% lead qualification rate through intelligent pre-screening
• $50,000 increase in monthly pipeline from better-qualified appointments
• 40% faster lead follow-up with instant engagement
• Sales reps close more deals with less time wasted on bad leads

SunPeak Energy has since expanded to 3 new markets and doubled their sales team, all while maintaining their improved conversion rates.

Features Used