Flooring Company Gets 50% More Qualified Leads

The Challenge

Premium Floors Direct had a reputation for quality hardwood, tile, and luxury vinyl installations across Atlanta. But their sales process was inefficient—estimators were driving across the metro for in-home measurements only to find customers who weren't ready to buy or had unrealistic budgets.

“We were wasting 30% of our time on appointments that went nowhere,” explains owner Jennifer Walsh. “Meanwhile, serious buyers were calling and getting voicemail because our team was out on bad leads. It was a vicious cycle that was killing our growth.”

The Solution

Jennifer implemented AgentZap to pre-qualify every incoming lead. The AI receptionist asks about project scope, timeline, budget range, and whether the customer owns the property. Only qualified leads get scheduled for in-home measurements.

For callers who aren't ready to commit, AgentZap sends them a digital brochure and follows up later. The system also handles questions about flooring types, maintenance, and provides ballpark pricing per square foot for different materials.

The Results

Within 60 days of implementing AgentZap, Premium Floors Direct saw remarkable improvements:

• 50% more qualified leads through intelligent pre-qualification
• $20,000 additional monthly revenue from higher-quality appointments
• 35% higher conversion rate on in-home estimates
• Estimators run fewer, better appointments with more time per qualified customer

Premium Floors Direct has since opened a second showroom and doubled their installation crew, all while maintaining their high conversion rates.

Features Used