AI Receptionist for Public Relations. Never miss a media opportunity.
AgentZap's AI receptionist answers every call 24/7, captures media inquiries with precision, identifies crisis situations, and alerts your PR team instantly—even when journalists call after hours.
Why PR agencies need an AI receptionist. Every missed call is a media opportunity lost.
$99B
Global PR industry market size in 2024
Source: IBISWorld PR Report 2024
78%
of journalists prefer phone for urgent requests
Source: Cision State of Media 2024
4 hrs
Average journalist deadline window
Source: Muck Rack Journalist Survey
67%
of PR pitches fail due to slow response
Source: Prowly Media Relations Study
From journalist call to scheduled interview. In minutes, not hours.
Media Inquiry Received
A journalist from Forbes calls at 7 PM seeking expert comment for a trending story.
AI Captures Details
Gathers outlet, deadline, story angle, spokesperson preference, and contact information.
Instant Team Alert
Immediately notifies your media relations team via SMS, email, and Slack with full context.
Interview Scheduled
Books interview slot with appropriate spokesperson and confirms with journalist.
Sample Media Inquiry Call
"Thank you for calling Momentum PR. I'm the media relations assistant. How can I help you today?"
"Hi, this is Sarah Chen from TechCrunch. I'm working on a story about AI adoption in enterprise software and need an expert comment by 9 PM tonight."
"Thank you, Sarah. TechCrunch is a priority outlet for us. Let me capture the details—what's the specific angle of your story, and which of our clients or spokespersons would be most relevant?"
"I'm looking at how mid-market companies are implementing AI tools. I'd love to speak with someone from your client DataFlow about their experience."
"Perfect. I'm flagging this as urgent given your 9 PM deadline. Our senior account manager Lisa is being notified now and will call you back within 15 minutes to coordinate the interview."
AI receptionist features for PR firms. Capture more media opportunities and respond faster.
Media Inquiry Capture
AI captures journalist name, outlet, deadline, story angle, and spokesperson requests. Prioritizes tier-one outlets and urgent deadlines automatically.
Crisis Communication Routing
Recognizes crisis indicators and immediately escalates to senior PR staff. Provides approved holding statements while alerting your rapid-response team.
New Client Qualification
Qualifies prospective clients by gathering company details, PR goals, budget range, and timeline. Schedules consultations with appropriate account teams.
Press Kit Distribution
Directs journalists to online newsroom, shares executive bios, provides high-res assets, and captures specific material requests for follow-up.
Interview Scheduling
Books media interviews directly into spokesperson calendars with timezone coordination. Sends prep materials and confirms with journalists.
Media Analytics Dashboard
Track inquiry volume, outlet mix, response times, and coverage outcomes. Demonstrate media relations ROI to clients with detailed reporting.
Multilingual Support
Handle international media in Spanish, French, German, Mandarin, and 20+ languages. Support global PR campaigns and international press.
Instant Priority Alerts
Get immediate notifications for tier-one outlets, breaking news requests, and crisis calls via SMS, email, Slack, or Microsoft Teams.
Confidential Call Handling
Enterprise-grade security for sensitive client communications. Detailed audit logs and NDA-compliant data handling for confidential matters.
And many more features...
Get Started →Integrates with your PR software stack. Connect with the tools your PR team already uses.
Pre-built integrations with the platforms your PR team depends on every day.
One-Click Setup
Connect to PR platforms, CRMs, and communication tools instantly.
Real-Time Sync
Journalist details and media requests sync automatically to your systems.
Always Secure
Enterprise-grade security with audit logs and compliance documentation.
Cision
Meltwater
Muck Rack
Prowly
Agility PR
Prezly
CoverageBook
Critical Mention
HubSpot
Salesforce
Monday.com
Asana
Google Calendar
Outlook
Slack
Microsoft Teams
Zoom
Zapier
Plus 5,000+ more apps via Zapier and our API
AI receptionist vs hiring. Save 90% on front desk costs.
Hiring a Receptionist
- Annual Salary$38,000 - $52,000
- Benefits & Taxes (30%)$11,400 - $15,600
- Coverage Hours40 hrs/week only
- After-Hours Answering+$1,200-2,500/mo
- Total Annual Cost$65,000 - $100,000
Limitations: No 24/7 coverage, no PR expertise, vacation and sick days, only handles one call at a time.
AgentZap AI Receptionist
- Monthly Subscription$79 - $499/mo
- 24/7/365 Media CoverageIncluded
- Unlimited Simultaneous CallsIncluded
- PR Software IntegrationsIncluded
- Total Annual Cost$1,788 - $5,988
Includes: True 24/7 coverage. Never misses a journalist deadline. Handles 100 calls simultaneously.
Annual Savings: $60,000 - $95,000+
That's enough to hire another account executive or expand your client roster.
Simple, transparent pricing. Start free. Upgrade when ready.
Solo PR Pro
$79/mo
- Up to 50 calls/month
- 24/7 call answering
- Appointment scheduling
- Lead qualification
Perfect for solo PR pros
PR Agency
$199/mo
- Up to 150 calls/month
- 24/7 call answering
- Appointment scheduling
- Lead qualification
- CRM integrations
Great for PR agencies
Multi-Location
$499/mo
- Up to 500 calls/month
- All professional features
- Priority support
- Call recording & transcripts
- Advanced analytics
For agency networks
Available on All Plans
Live Receptionist Backup
Human agents available 24/7
Instant Call Transfers
Connect callers to your team
Free SMS Integration
Text message notifications
Speed to Lead
Instant lead capture & alerts
AI Powered Engine
Advanced natural language AI
Smart Call Routing
Intelligent Q & transfers
AI + PR Team. The best of both worlds.
AI Receptionist Handles (75% of calls)
PR Team Escalation
Smart Media Escalation Flow
AI Detects Priority
Tier-one outlet, crisis call, or tight deadline triggers escalation
Instant Team Alert
Account manager receives call details with full journalist context in seconds
Warm Transfer
AI briefs PR professional on story angle before seamlessly transferring
Fallback Protocols
If unavailable, captures details, provides response timeline, sends priority alerts
Trusted by PR agencies nationwide. See the results.
"AgentZap transformed our media relations. We were missing 40% of after-hours journalist calls—now every inquiry gets immediate response. Our client coverage increased 45% in the first quarter."

Jennifer Walsh
Managing Director, Sterling Communications
New York, NY
Why PR agencies choose AgentZap. Built for your business.
PR-Specific Training
Understands media relations, journalist workflows, and outlet tiers.
Zero Wait Time
Every call answered immediately, 24/7/365.
90% Cost Savings
Full coverage for less than one month of salary.
Confidential & Compliant
Enterprise-grade security for sensitive clients.
Frequently asked questions. Everything you need to know.
What is an AI receptionist for PR firms?
An AI receptionist for PR firms is an intelligent virtual assistant that handles inbound calls 24/7, manages media inquiries, captures press requests, qualifies new client prospects, and schedules consultations. Unlike traditional answering services, an AI receptionist for public relations understands PR terminology, can triage urgent media requests, and integrates with PR software like Cision, Meltwater, and Muck Rack to ensure no opportunity is missed.
How does the AI voice receptionist handle media inquiries?
The AI voice receptionist for public relations captures essential media inquiry details including journalist name, outlet, deadline, story angle, and specific spokesperson requests. It prioritizes urgent press requests based on outlet tier and deadline proximity, immediately alerts your PR team via SMS, email, or Slack, and can provide approved talking points or direct journalists to your online press kit while routing high-priority requests for immediate human escalation.
Can the AI receptionist manage crisis communications calls?
Yes. The AI receptionist is trained to recognize crisis indicators and immediately escalate to your crisis communications team. It can collect initial details about breaking situations, provide pre-approved holding statements, and ensure rapid-response protocols are activated. During crisis situations, the AI receptionist maintains call logs with timestamps for documentation while routing urgent calls with full context to senior PR professionals.
How does the AI receptionist qualify new PR clients?
The AI receptionist for PR firms conducts structured qualification by gathering company information, PR goals, target audiences, budget range, timeline, and current media coverage status. It asks about specific needs such as media relations, crisis preparedness, influencer partnerships, or executive visibility. Qualified leads receive automatic follow-up with case studies relevant to their industry, and consultations are scheduled with the appropriate account team.
What makes an AI receptionist better than a traditional answering service for PR agencies?
Traditional answering services charge $2-8 per call, have hold times, and operators lack PR context. An AI receptionist for public relations handles unlimited simultaneous calls instantly, costs a flat monthly rate, understands media relations terminology, integrates with PR software, and is available 24/7 when breaking news happens. It captures journalist deadlines accurately and routes urgent press requests immediately rather than taking messages.
How does the AI voice receptionist integrate with PR software?
The AI voice receptionist integrates with leading PR platforms including Cision, Meltwater, Muck Rack, and Prowly for media database synchronization. It connects with CRM systems (HubSpot, Salesforce), project management tools (Monday.com, Asana), and calendar applications. Media inquiries automatically create records in your systems with journalist details, outlet information, and story context for seamless follow-up.
Will journalists know they are speaking with an AI receptionist?
The AI receptionist introduces itself professionally as a virtual assistant and focuses on efficiently capturing their request. Most journalists appreciate getting immediate response at any hour rather than leaving voicemail, especially on deadline. The experience is professional and knowledgeable about PR processes. Journalists can always request to speak with a human, triggering immediate escalation to your media relations team.
How does the AI receptionist handle after-hours press requests?
The AI receptionist provides true 24/7 coverage for press requests, which is critical since news never sleeps. When journalists call after hours with deadline requests, the AI captures all details, assesses urgency, and can immediately alert on-call PR staff for time-sensitive opportunities. It provides journalists with expected response times and can share approved press materials while your team prepares a formal response.
Can the AI voice receptionist provide press kit information?
Yes. The AI voice receptionist can direct journalists to your online newsroom, share executive bio links, provide high-resolution logo and image URLs, and offer backgrounder information. It can also collect specific asset requests and ensure your PR team follows up with exactly what the journalist needs, reducing back-and-forth communication and improving placement success rates.
How does the AI receptionist track media inquiry sources and outcomes?
The AI receptionist logs every media inquiry with outlet name, journalist contact details, story angle, deadline, and initial response time. This data feeds into analytics dashboards showing inquiry volume trends, outlet mix, response rates, and coverage outcomes. PR teams can demonstrate media relations ROI to clients and identify which story angles generate the most interest.
How quickly can our PR firm get started with an AI receptionist?
Most PR agencies are fully operational within 24-48 hours. Our onboarding specialists configure your service offerings, media handling protocols, crisis escalation procedures, and software integrations. We provide dedicated setup support and testing with sample media scenarios to ensure the AI receptionist handles your specific PR requirements correctly before going live.
What types of PR firms use AI receptionists?
AI receptionists serve boutique PR firms, full-service agencies, corporate communications departments, crisis management specialists, entertainment publicists, tech PR agencies, and healthcare communications firms. Any PR organization that receives media calls, client inquiries, or needs 24/7 availability for breaking news benefits from an AI receptionist for public relations.
Stop losing media opportunities. Start capturing every journalist call today.
Every missed call is a story lost to a competitor. Start capturing every media inquiry and crisis call with AgentZap's AI receptionist.
Resources for PR Professionals
AI vs Human Receptionist for PR
Compare costs and capabilities of AI receptionists versus human staff for PR agencies.
Read morePR Industry Phone Statistics
Key data on call volumes, media inquiry patterns, and response time trends.
Read morePR Firm Answering Service Guide
Complete guide to implementing professional answering services for PR agencies.
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