G2 Rating: 4.5/5|Included on every plan

Stop guessing about your phone. See every call, and what it became.

Most businesses have no idea how many calls they get, when, why, or how many turn into customers. AgentZap puts it all in one dashboard: who called, what they wanted, what happened, your busy hours, and which ads actually make the phone ring.

Real-time dashboard
Call source attribution
No extra cost

Call analytics, also called call intelligence, turns your phone calls into data you can act on. AgentZap captures every call and shows it in a real-time dashboard: call volume and peak times, whether the caller was new, returning, or spam, why they called, the outcome, how many were missed, and which campaigns drove the call. Each call links to its recording, transcript, and summary. It is included on every plan. See pricing or browse all features.

[01] WHY IT MATTERS

Your phone is a top channel. Most businesses fly blind on it.

79%

of consumers consider the phone important for reaching a business

Source: TransUnion, 2024

7x

more likely to qualify a lead when you respond within the hour, if you can see it

Source: Harvard Business Review, 2011

33%

of a rep's time is spent selling, data helps focus the rest

Source: HubSpot, 2024

[02] WHAT YOU CAN SEE

Every call, measured.

Call volume & peak times
New, returning, or spam
Why they called
Outcome & disposition
Missed vs answered
Source & campaign
Response time
Language of the call
[03] HOW IT WORKS

From call to insight. Five steps.

1

Captures every call

Each inbound and outbound call is logged automatically, around the clock.

2

Tags what happened

The AI labels caller type, intent, and outcome, so the data means something.

3

Updates in real time

Calls appear in your dashboard as they happen, not at month end.

4

Surfaces the trends

Peak times, missed calls, call sources, and conversion patterns come into view.

5

You act on it

Staff for the rush, cut wasted ad spend, and follow up on the calls that matter.

[04] A WEEK AT A GLANCE

What the dashboard tells you.

This weekMon – Sun

142

Calls answered

38

Appointments booked

21

After-hours calls

17

Spam filtered

Why they called

New bookings46%
Existing customers31%
Price questions15%
Other8%

Top call sources

Google Ads52 calls
Google Business41 calls
Website29 calls
Referral20 calls

Illustrative dashboard view. Your numbers will reflect your real calls.

[05] HOW IT COMPARES

Call analytics vs the alternatives.

 AgentZapPhone bill / call logSpreadsheet by hand
Who called and whyYesNoIf logged
Outcome of each callYesNoManual
Peak times & volume trendsYesBasicManual
Missed vs answeredYesPartlyNo
Marketing source attributionYesNoNo
Real-timeYesNoNo
Recording & transcript per callYesNoNo
[08] FAQ

Call analytics, answered.

What is call analytics?

Call analytics, sometimes called call intelligence, turns your phone calls into data you can act on. AgentZap captures every call and shows it in a dashboard: who called, why, what happened, when your busy hours are, and which campaigns drive calls. You stop guessing about your phone.

What does the dashboard show?

Call volume and peak times, whether each caller was new, returning, or spam, what they wanted, the outcome (booked, transferred, message), missed versus answered, the source or campaign, and the language of the call. Each call links to its recording, transcript, and summary.

Is the analytics dashboard an add-on?

No. Real-time call analytics is included on every plan at no extra cost. Every call AgentZap handles shows up in your dashboard automatically. See pricing.

Can I see why people are calling?

Yes. The AI tags each call by type and intent, so you can see how many calls were new bookings, existing customers, price questions, or support, and spot what is driving your phone week to week.

Can I tell which marketing drives calls?

Yes. Calls are attributed to their source, so you can see which ads, pages, or campaigns actually generate phone calls and stop spending on the ones that do not.

Does it show missed calls and after-hours volume?

Yes. You see exactly how many calls came in after hours and on weekends, and how many would have been missed without AgentZap answering. It is often more than owners expect. See after-hours answering.

Is the data real-time?

Yes. Calls appear in the dashboard as they happen, so you can react the same day, not at the end of the month. Acting fast pays off: businesses that respond within an hour are about seven times more likely to qualify a lead (Harvard Business Review, 2011).

Can I export it or send it to my CRM?

Yes. Call data, recordings, and transcripts sync to your CRM, and the dashboard data can be exported. See CRM integration.

How is this different from my phone bill or call log?

A phone log tells you a number called at a time. Call analytics tells you who they were, what they wanted, what happened, and whether it became business, with the recording and transcript attached. It is the difference between a list and an understanding.

See what your phone is really doing.

Real-time call analytics is included on every plan, from $109/mo. No hidden fees, cancel anytime.